Since 1976, Texas Chili Parlor, located in downtown Austin, TX has been serving its customers the best chili around. This project serves as a re-brand.

To rebrand and create new environmental graphic elements for the Texas Chili Parlor, without wiping the history of the establishment.

The approach to this project was to re-brand, by giving a facelift while maintaining legacy elements that have been a part of the history at Texas Chili Parlor.

Graphis New Talent 2022: Logo Honorable Mention